Country: Armenia
Funder: USAID
Dates: April, 2013- July, 2013

Project objectives: ARM program has the following major objectives:
1. Support production and dissemination of alternative content through multiple high-and low-tech platforms;
2. Build consumer demand for news and information at local and regional levels, including support for media literacy, critical analysis skills and basic familiarization with the latest and most useful web and mobile-based applications; and
3. Encourage timely, concerted and very public advocacy by NGOs, think thanks and the international community on specific and impending issues of concern, as well as on the value of independent media in a developing country.

Research design: CRRC conducts a representative survey of about 1500 respondents to uncover media preferences of the Armenian public.

Output: Database and final report.